Information and Communications Technologies Industry
Actionable Strategies has deep knowledge in the information and communications technology industry. Business and technology experience comes from software, telecommunications, hardware and services in established global markets. Our consultants have developed and launched new products, built customer-facing organizations and reinvigorated legacy products. Recent work has combined these models and approaches with innovative technologies to allow emerging markets to leapfrog incumbents in traditional economies.
Values Added Services Methodology
Actionable Strategies uses a proven strategic planning framework to help clients enter new markets. The framework helps technology clients introduce value-added services in emerging markets. Our experiences help companies address emerging challenges with competition, customers, regulators and value chains as the market matures.
Big Data Product Development
This early stage media company sought to change media planning and buying by providing detailed purchasing behavior built at the household level. This would provide advertisers precise impact and target control by a large universe of demographic factors. The company used models that determined which household members viewed programming and advertisements. By linking the demographic data to purchase data, it was able to determine the relative effectiveness of ads on purchasing. The challenge was turning an idea into a profitable and scalable business.
As a result of the successful product launch, the client grew as a leader in the field. Eventually, it was purchased by a large media player leading to a highly successful and profitable exit for investors.
Initially, consultants helped the client navigate business issues related to launching a new product. Subsequently the significant technical challenges posed by the volume and frequency of data were addressed. Ingesting terabytes of real-time click data from millions of set-top boxes posed unique constraints on both technology and operating processes.
The work transitioned through the following phases:
- Business and Technology Strategy
- Product Management
- Scalable Operating Model
- Lean Product Development
- Information and Data Quality Management
- Analytics and Product Development
After initial product launch, consultants continued to refactor and add features to the product. Agile software development processes were used from the onset with great success.
Iterative development and the addition of new features continued until the company was acquired.
Return on Agility: Financial Perspectives on Agile Development
Published in Cutter IT Journal, Vol. 20, No. 10
Agile software development approaches provide organizations with realizable benefits that are applied in the financial services community every day. By understanding the underlying principles, agile practitioners can better collaborate with business leaders who place decisions into a financial context. This article provides real-world examples of agile practices that provide three financially oriented benefits:
- Efficient use of capital
- Creation of exercisable options, which can also be thought of in terms of liquidity
- Risk management and control